Wild at Heart - WWF Sportswear Collaboration

‘Wild at Heart’ collection was launched in collaboration with WWF UK and London activewear brand Zaggora.

I developed the idea for a sustainable loungewear collection where every stage of the supply chain was considered for its environmental and social impact.

Having previously worked with WWF UK as a design and sourcing consultant, and as Head of Design at Zaggora, I presented the concept to both organisations and brought the project together.

We created a collection using natural fabrics and more sustainable trims, inspired by nature with a modern edge. We chose GOTS-certified organic cotton, considering its environmental impact and suitability for durable, everyday products.

Supply chain transparency was central to the project. We worked with a GOTS-certified factory and sourced raw materials locally, helping us maintain visibility from raw material through to finished product and ensure appropriate environmental, social and compliance standards were met.